An embedded finance provider, per the name, allows other companies to embed financial features into their own applications. They usually cover everything related to cards and bank accounts.
Examples of them are Hubuc and Crassula, though there are many others.
Crypto banking-as-a-service refers to companies that provide banking infrastructure —usually both crypto & fiat— for other companies to integrate into their products. Crypto-BaaS usually offer features regarding:
Examples of them are Striga, Solid, and Synapse
Embedded Finance and Crypto-BaaS overlap in card issuing and IBAN account creation. Basically, as the name implies, what makes Crypto-BaaS special are the crypto functionalities (wallet, exchange, crypto KYC/AML).
Embedded Finance: The integration to an Embedded Finance platform usually takes anywhere between 3 and 12 months, though it can vary a bit depending on the provider and the features to be implemented.
Striga takes between 6 weeks and 3 months to fully deploy a product, from the moment you make the decision, through the integrations, until going live.
Verdict: Striga is the faster option overall.
Time to Market
1.5 – 3 months
3 – 12 months
Embedded Finance: Banking-as-a-service providers have been known to charge between USD 2,000 and 20,000 as an upfront cost, with monthly minimums or subscriptions in the USD 1,000 – 5,000 range, though it may vary depending on each particular case.
Striga: The Crypto-BaaS platform of Striga charges EUR 5,000 as an upfront/integration cost, plus EUR 3,000 monthly.
Verdict: Some embedded finance providers may be cheaper, and some may be more expensive. Striga falls in the middle, leaning towards the cheaper side. It’s a tie.
Upfront Cost (EUR)
5,000
2,000 – 20,000
Monthly Minimum / Subscription Fee (EUR)
3,000
1,000 – 5,000
Embedded Finance and Striga offer a relatively similar service portfolio. Except for crypto wallets and exchange functionalities —which only Striga offers— they both include the following:
Verdict: In terms of services, on the Fiat side, both options are good. If crypto functionalities are desired, Striga is the only way to go.
White Label Infrastructure
Yes
Sometimes
Native Crypto Support
Yes
No
Crypto Wallets
Yes
No
Crypto Exchange Features
Yes
No
Individual IBAN accounts
Yes
Yes
Physical and Virtual Card Issuing
Yes
Yes
Apple Pay & Google Pay
Yes
Yes
Product lifecycle management via dashboard
Yes
Yes
Besides the documentation being high-quality, the 4 following elements make the technical setup friendlier:
Verdict: Connecting to Striga requires less effort given the extensive availability of resources it provides, as well as the simplicity of connecting to only one partner, as opposed to 2-5 on top of the Embedded Finance provider.
Publicly Available Sandbox
Yes
Sometimes
Number of Partners Required to Go Live
1
2 – 5
Interactive Setup Guide
Yes
No
Public API Documentation
Yes
Yes
So, integrations were easy to connect, the app has all the features your user’s love, and it is actually making you money due to great financials. The only thing that could put a stop to it is making a regulatory mistake and getting shut down.
There are 3 things to know if you want to stay in business: Know your customer (KYC), Anti-money laundering (AML), and Licenses. The big question here is “who handles the KYC/AML process and holds the licenses”. Being in charge allows for more flexibility, but requires more resources and responsibility.
Verdict: In terms of flexibility and regulatory requirements, both options are very similar. It’s a tie.
Outsourceable KYC
No
No
Outsourceable AML
No
No
Licenses or Commercial Registrations NOT Required
Yes
Yes
It really depends on what you are looking for.
If what you want is a fiat-only financial solution that is cheap to start with, then Embedded Finance can make sense for you. It is fast and (comparatively) easy to start with them, but they tend to have an inflexible infrastructure and get expensive at high volumes. Still, for new companies, it may make sense to start here.
If, on the other hand, you are interested in building both fiat and crypto infrastructure, and would prefer a more streamlined timeline, then Striga is the solution for you. Striga is ideal for growing companies who want a solution that leaves them space to breathe and expand their operations.
Join the financial businesses that use Striga’s cloud platform to delight their customers and launch their own products without the complexities that come when dealing with core banking solutions’ relationships, licensing, compliance and payments methods.
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